年桔热销正当时，广州“年桔之乡”为何停办“丰收节”？｜新春走基层

mgm9555

　春节前夕，正是年桔热销时，有着40多年年桔种植历史的广州番禺都那村，处处洋溢着丰收气息。不过，记者近日在村里走访发现，与往年不同，今年该村没有举办“年桔丰收节”，也没有开展直播带货，却实现产销两旺，用实实在在的销售额印证“都那年桔”的品质和口碑。

　　在200多亩的年桔种植基地，黄澄澄的果实缀满枝头，清香桔味扑鼻而来，田间地头货车穿梭、农户忙碌，一派热火朝天的景象。

　　“压根不愁销路，3个月前，90%的年桔就已被预定。”正在打包年桔的种植户周先生被记者叫住时，笑容满面地介绍，他承包了5亩桔园，产品覆盖高、中、低端，高端款售价超千元，适配企业，亲民款售价七八十元，适合家庭，价格与往年持平。

　　一旁的都那村党总支书记冼维钊补充道：“今年，全村200多亩年桔长势喜人，目前95%以上都被预定，预计销售额超1200万元，桔农平均增收约15%，实实在在尝到了产业甜头！”

　　往年，每到春节前夕，都那村会举办“年桔丰收节”展销活动，并请网络主播现场直播带货，以此招揽客户，扩大“都那年桔”名气。如今，田野里，货车发动机的轰鸣声，代替了主播的吆喝声。

　　不办节却热销，源于该村多年深耕品质与市场。“不办节能节省开支，更因我们的年桔已获市场认可，销路完全打开。”冼维钊坦言，都那村的优质水源为年桔生长奠定基础，近年来，村里常常邀请大学教授指导种植户使用农药，番禺区相关部门定期检测农药残留，搭配专人管水、科学种植教学等措施，持续提升果实品质。

　　如今，“都那年桔”名气渐大，形成了稳定的销售网络，销往广州及周边城市，今年的总体销售进度较去年提前了15天，无需吆喝也能俏销。

　　销路稳、收益好，桔农扩种自然信心十足。冼维钊透露，为壮大产业集群，村里已开辟100亩新种植基地，即将公开招商。对此，种植户周先生满心期待：“新基地建成后，我计划再扩种7到8亩，把小桔园种成‘致富园’，实现更大增收。”

　　年桔产业兴旺，为都那村乡村振兴注入动力。近年，该村以“百千万工程”为抓手，借产业东风推进人居环境整治，完善基础设施、优化交通秩序、改善村容村貌，让村民既享受到产业红利，又有舒适的居住环境。

　　一幅产业兴、农民富、乡村美的乡村振兴画卷，在都那村徐徐展开。vk.com/topic-236142620_56905960

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