年宵花成畅销年货

mgm9555

新春佳节，全国年宵花市场迎来消费高峰。繁花如海，人涌如潮，以往常见于南方地区的花市盛景，如今在北京、河南郑州、黑龙江哈尔滨等北方城市同步上演——货源充足、品类丰富，供销两旺，南北花市同样红火，成为消费市场的亮眼风景。

　　年味伴花香。北京是北方重要的消费和集散中心，各大花卉市场及线上平台年宵花供应品种丰富，2026北京家庭园艺嘉年华活动吸引了不少市民打卡。丰台区黄土岗花卉市场内，精品蝴蝶兰、造型杜鹃等中高端盆花备受青睐，组合盆栽、创意花礼需求持续攀升。作为“南花北调，东花西走”的中心枢纽，郑州花市火爆，其中蝴蝶兰成为“走量主力”。郑州陈砦花卉双桥基地里满目繁花，基地负责人介绍，春节期间蝴蝶兰上货量约300万株，市场交易活跃度持续走高。在文化底蕴深厚的陕西西安，马年主题“马上花开”“马上都红”创意盆栽等花艺作品需求大幅增长。哈尔滨、新疆乌鲁木齐、青海西宁等地尽管天气寒冷，年宵花消费同样热度拉满。

　　中国花卉协会有关负责人介绍，跨越南北的年宵花消费热潮，不仅是节日效应，也与我国花卉产业全产业链转型升级密不可分。

　　在生产端，花卉产业高质量发展，满足多元消费需求。设施栽培广泛应用，种植技术不断升级，保障高品质花卉全年稳定供应。一些以前南方常见的花卉，现在北方也能实现本土化培育。西安蝴蝶兰年产达到350万株，已能满足本地需求。产品类型研发创新力度加大。染色蝴蝶兰、彩色马蹄莲、马卡龙色系各类盆花等新品层出不穷，兼顾传统喜庆与现代审美；果植类盆栽、蜡封朱顶红等好打理，观赏期长；组合造型蝴蝶兰、高山杜鹃等产量不断提升，价格更加亲民。花卉价位覆盖不同消费群体，满足全场景消费需求。

　　在物流端，供应链体系日益完善，破解北方“买花难”。来自云南的鲜花，当天下午5点就能带着晨露出现在乌鲁木齐的花店里。覆盖全国的航空、铁路、冷链陆运等多元运输方式协同发力，针对鲜切花和盆栽植物的专业冷链运输方案不断优化，极大提升运输时效，降低损耗，为花卉市场均衡发展提供了有力支撑。

　　在销售端，渠道持续拓展创新，为年宵花消费注入强劲动力。传统花卉市场、花店与电商平台、社交媒体的团购、直播带货等新兴渠道深度融合，有效激发了消费潜力，云端选花、实时比价下单，吸引了年轻消费群体大量参与。

　　在消费端，生活水平提高和消费观念转变，让花卉消费从传统节庆消费向日常家庭消费延伸。作为营造团圆喜庆氛围、提升生活品质的重要载体，兼具生态价值、文化价值、情绪价值的年宵花卉产品，承载着人民群众对美好生活的向往，日益从“可选消费”变成畅销年货，“无花不成年”的习俗逐渐扩散。悦己型消费需求持续释放，花卉消费逐步走向大众化、常态化。

　　南京林业大学生态文明建设与林业发展研究院执行副院长高强认为，南北年宵花市同步火爆，是花卉产业高质量发展的生动缩影，是全国统一大市场建设成效的直接体现，也是国内消费市场韧性与活力的有力说明。供需两旺的鲜花产业，将绽放得更加绚烂。vk.com/topic-236142620_56905960

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